Introducing QR Codes

OurWebsite Design Blog QR Code

OurWebsite Blog QR Code

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. (www.wikipedia.org). Basically, QR Codes provide an quick and easy shortcut from the offline to the online world. Just imagine you are walking down the street and see an ad for an new movie that is playing in theatres. You want to make sure you get tickets for opening night. On the ad you see a QR Code and scan it with your iPhone. The browser on your phone opens immediately and takes you to the theatre website where you can purchase your tickets, no long lineups and you are sure to be one of the first to see the latest blockbuster.

 

 

How can you use QR codes to promote your business?

  • On your business cards
  • On brochures & other marketing materials
  • In traditional media (e.g. Newspaper ads)
  • On storefront windows
  • The side of company vehicle
  • On your website
  • Point-of-sale receipts
  • Product packaging

What can they link to?

  • Specific product information on your website
  • Specific pages on your website
  • Directions to your store
  • Product manuals online & other product information
  • Valuable coupons and special offers
  • Customer feedback forms
  • VCard files and contact information for sales people
  • Facebook/Twitter pages

How popular are they? (according to JumpScan.com)

  • 52% of people have heard of or seen a QR code
  • 28% of people say they have scanned one
  • 57% of Facebook users have scanned at least one in the past year
  • 40% of Facebook users said they have scanned 5 or more in the past year
  • There has been a 1,200% increase in QR code scanning from July – December 2010
QR Codes on Art

QR Codes on Art

QR Codes at NY Public Library

QR Codes at NY Public Library

QR Code at Children's Museum of Indianapolis

QR Code at Children's Museum of Indianapolis

Short list of companies already using QR codes in their advertising:

  • Ford
  • Audi
  • Pepsi
  • Starbucks
  • McDonald’s
  • Ralph Lauren
  • Best Buy

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