The David/Jonathan Project was created to help peoples of the global south improve their social and economic conditions. Most of the people they find themselves dealing with are poor and often have very little education. They are very enterprising and, given the opportunity, are prepared to work hard to create small businesses. Currently their primary focus is with indigenous, Latin Americans and West Africans.

• Empower the less fortunate to help themselves.
• Empower small business entrepreneurs to realize their dream.
• Equip single mothers and fathers to provide for their families.
• Equip this generation to provide for the next generation.

The Lending Journey - The David/Jonathan Project Website

DiscoverTheIslands.com has a radically different business model than other travel websites which spend 50-60% of revenues on advertising, copywriters, other related costs such as operating call centers, and executive compensation.  Instead, they rely mainly on word-of-mouth advertising and pay back to non-profit organizations, environmental organizations and community groups a large proportion of after-tax company profits.

DiscoverTheIslands.com provides an objective and extensive portal of travel information that you can consult first for leisure trip ideas anywhere in the world. Use them also for planning business or group travel. Book your travel through their travel partners and help make the world a better place at the same time.

They’ve joined with key travel and related firms that have excellent e-commerce infrastructures including vast selections, superb prices, secure servers, 24/7 customer support, and a commitment to corporate responsibility. They hope you’ll book with them and this is how they derive revenues. All they ask is that you connect to these businesses in the future through their website otherwise they don’t get credit for your purchases; this means only one extra click of your mouse. It’s easy to change the world when you make the right clicks. Bookmark them and watch for the palm tree in your list of other bookmarks. Try their travel partners, such as Orbitz and Hostelworld for more travel products and better prices presented in an easy-to-use, interactive display.

Discover The Islands Website

Here are some 5 basic keys to a successful running a social marketing campaign.

1) Daily Updates

This one may seem obvious, but some people forget that regular updates on your Facebook/Twitter page are critical to capturing the attention of your customers.  If a potention customers goes to your social marketing page and post are irregular, more than a month old, etc, then they won’t see any value in following you.

2) Think Value Not Selling!

Customers will start to follow you and engage in conversation if you have something interesting or valuable to say.  They aren’t looking to get your product or service stuffed down their throats.  Position your page as the expert in your industry with valuable information or entertaining facts and you will increase your following.

3) Respond and Engage

Keep a close eye on your social marketing pages and respond to comments from your customers.  Engage them in conversation!  Make comments on other pages within your industry or on pages that your customers would find interesting or important.  Become a member of the social media world.

4) Start a trend

Posting a tip or sale or featured product every week on the same day will get customers checking back with you to get the latest information.  For example, post your daily soup or lunch special or a weekly featured used vehicle.  Tie this feature in value added coupons or discounts to drive foot traffic into your business from your social media page.

5) Links

Posting a sign in your business encouraging people to follow you, adding your website and social media pages to your print material, post links to your website from your social media pages and link to your social media pages from your website.   Creating a cohesive marketing strategy will ensure your success.

Tavs Services Ltd offers a wide range of services including conventional excavating or slope excavation with a Spyder Excavator. Current landscaping or new projects can be complimented with our rock walls or water features. Tavs Services Ltd owns their own tandem dump truck and trailer for easy delivery of goods to any project. Tavs Services Ltd. is located in Kelowna, BC and we travel and complete projects throughout the Okanagan Valley including Vernon, Kelowna, and Penticton.

Tavs Services Website

OurWebsite Blog QR Code

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. (www.wikipedia.org). Basically, QR Codes provide an quick and easy shortcut from the offline to the online world. Just imagine you are walking down the street and see an ad for an new movie that is playing in theatres. You want to make sure you get tickets for opening night. On the ad you see a QR Code and scan it with your iPhone. The browser on your phone opens immediately and takes you to the theatre website where you can purchase your tickets, no long lineups and you are sure to be one of the first to see the latest blockbuster.

How can you use QR codes to promote your business?

• On your business cards
• On brochures & other marketing materials
• In traditional media (e.g. Newspaper ads)
• On storefront windows
• The side of company vehicle
• On your website
• Point-of-sale receipts
• Product packaging

What can they link to?

• Specific product information on your website
• Specific pages on your website
• Directions to your store
• Product manuals online & other product information
• Valuable coupons and special offers
• Customer feedback forms
• VCard files and contact information for sales people
• Facebook/Twitter pages

How popular are they? (according to JumpScan.com)

• 52% of people have heard of or seen a QR code
• 28% of people say they have scanned one
• 57% of Facebook users have scanned at least one in the past year
• 40% of Facebook users said they have scanned 5 or more in the past year
• There has been a 1,200% increase in QR code scanning from July – December 2010

QR Codes on Art

QR Codes at NY Public Library

QR Code at Children's Museum of Indianapolis

Short list of companies already using QR codes in their advertising:

• Ford
• Audi
• Pepsi
• Starbucks
• McDonald’s
• Ralph Lauren
• Best Buy

Objection: My cousin’s uncle’s best friend’s former roommate’s ex-girlfriend is doing my website in her basement.

Answer: With a professional design team timelines and expectation are set at the beginning of the project and turn around times are usually much faster than when your design team is not fully dedicated to the process.

Objection: I already have a website that I bought for a case of beer.

Answer: That is great that you understand the benefits of an online presence.  A website from a professional design team can give your business the edge it needs to stand out in your market as well as more exposure, greater results and more profit for your business.

Objection: Website? We don’t need no stinking website.

Answer: A website is an excellent addition to your existing marketing efforts.  Strengthing your advertising message by directing people to your website for more detailed information can help educate your customers, saving you time and money.

Objection: I’m po’ I can’t afford no website.

Answer: There are many website options available with small setup costs and low monthly fees that can work into limited marketing budgets.  Once your website is live it can actually save you money by freeing up your time and reaching a wider audience affordably.  Also, many website packages are less than than using traditional print media and provide a much higher return on your investment.

Objection: I already have all the business that I need, a website would just bring in more business than I could handle.

Answer: That is a great that your business is doing so well.  Having a website can save you time and money by providing information to your existing customers with information.  Also, it is a good idea to plan for a rainy day, having an established website can assist you in securing new clients in the future.

In 1983, the Kelowna Community Food Bank Society set up operation in a church basement to meet the emergency food needs of our community in the throws of a difficult economic recession.

Like many Food Banks across Canada, temporary help became a permanent community service.

In the ensuing decades, the Kelowna Food Bank has grown from serving 600 people per year to nearly 40,000, with nearly 40 % of them children under age 16.

Over the years we have seen much change and have met many challenges,  we’ve come a long way in understanding nutrition, our community and raising awareness about the affects of poverty and hunger in it.  In 2004 we moved to our current 10,000 sq.ft Ellis St. warehouse from our Lawson Avenue location.

In April 2004 we launched our Nutrition Improvement programming (NIP) following extensive consultation, advocacy, and receipt of federal funding under the National Homelessness Initiative.  At that time, three distinct groups were identified as nutritionally at-risk: seniors age 55+ and youth 15 years and younger (Vitality Program); those with medical conditions (Special Needs Program); and pregnant mothers and families with children under the age of one (Tiny Bundles weekly).   Today, more than half of our recipients qualify for one of these programs.

The Kelowna Food Bank is established under the Society Act with 9 Directors and 21 voting members, all volunteering or elected from our community.

Kelowna Community Food Bank Website

1. Choose 1 to 3 keywords as a theme for your page. The more keywords you try to incorporate into one page the less weight and impact each keyword has. 3 keywords per page is good, 2 keywords per page is better, and 1 keyword is best.
2. Scatter each keyword throughout the text and use each keyword a minimum of 3-5 times. This must be done in such a way that it flows well with the rest of the content because you want to ensure that visitors to your site get the information they need and that search engines register the page as containing quality content.
3. The first word on the page should be your most important keyword of your focused theme. For example the title of your page should start with your keyword.
4. At least one occurrence of each keyword should appear as close to the beginning of the text as possible and then again in the final paragraph.
5. Try to write your content without your keywords as the most important inspiration.  Remember that your website visitors will be reading your content and can vote/share/comment on it.