Archive for the ‘Marketing’ Category

5 Keys to a Successful Social Marketing Campaign

Running a Social Marketing Campaign can be a effective marketing tool for your business when properly executed.  If you decide to hire a professional marketing firm ensure that you do your research on their credentials.  Watch this blog this month for tips on how to choose a Internet Marketing firm.

Here are some 5 basic keys to a successful running a social marketing campaign.

1) Daily Updates

This one may seem obvious, but some people forget that regular updates on your Facebook/Twitter page are critical to capturing the attention of your customers.  If a potention customers goes to your social marketing page and post are irregular, more than a month old, etc, then they won’t see any value in following you.

2) Think Value Not Selling!

Customers will start to follow you and engage in conversation if you have something interesting or valuable to say.  They aren’t looking to get your product or service stuffed down their throats.  Position your page as the expert in your industry with valuable information or entertaining facts and you will increase your following.

3) Respond and Engage

Keep a close eye on your social marketing pages and respond to comments from your customers.  Engage them in conversation!  Make comments on other pages within your industry or on pages that your customers would find interesting or important.  Become a member of the social media world.

4) Start a trend

Posting a tip or sale or featured product every week on the same day will get customers checking back with you to get the latest information.  For example, post your daily soup or lunch special or a weekly featured used vehicle.  Tie this feature in value added coupons or discounts to drive foot traffic into your business from your social media page.

5) Links

Posting a sign in your business encouraging people to follow you, adding your website and social media pages to your print material, post links to your website from your social media pages and link to your social media pages from your website.   Creating a cohesive marketing strategy will ensure your success.

 

Introducing QR Codes

OurWebsite Design Blog QR Code

OurWebsite Blog QR Code

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. (www.wikipedia.org). Basically, QR Codes provide an quick and easy shortcut from the offline to the online world. Just imagine you are walking down the street and see an ad for an new movie that is playing in theatres. You want to make sure you get tickets for opening night. On the ad you see a QR Code and scan it with your iPhone. The browser on your phone opens immediately and takes you to the theatre website where you can purchase your tickets, no long lineups and you are sure to be one of the first to see the latest blockbuster.

 

 

How can you use QR codes to promote your business?

  • On your business cards
  • On brochures & other marketing materials
  • In traditional media (e.g. Newspaper ads)
  • On storefront windows
  • The side of company vehicle
  • On your website
  • Point-of-sale receipts
  • Product packaging

What can they link to?

  • Specific product information on your website
  • Specific pages on your website
  • Directions to your store
  • Product manuals online & other product information
  • Valuable coupons and special offers
  • Customer feedback forms
  • VCard files and contact information for sales people
  • Facebook/Twitter pages

How popular are they? (according to JumpScan.com)

  • 52% of people have heard of or seen a QR code
  • 28% of people say they have scanned one
  • 57% of Facebook users have scanned at least one in the past year
  • 40% of Facebook users said they have scanned 5 or more in the past year
  • There has been a 1,200% increase in QR code scanning from July – December 2010
QR Codes on Art

QR Codes on Art

QR Codes at NY Public Library

QR Codes at NY Public Library

QR Code at Children's Museum of Indianapolis

QR Code at Children's Museum of Indianapolis

Short list of companies already using QR codes in their advertising:

  • Ford
  • Audi
  • Pepsi
  • Starbucks
  • McDonald’s
  • Ralph Lauren
  • Best Buy
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